episodic

Soapbox: Here’s why B2B should get better at episodic storytelling

Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on and test the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming …

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How media companies are creating episodic series for Instagram Stories

At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series for Facebook-owned Instagram. Sometime last year, Bustle Editor in Chief Kate Ward saw a tweet from someone asking whether watching Snapchat Stories had replaced TV as a before-bed ritual for anyone else. “It kind …

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