Equity

New approaches to brand equity research: Understanding how context influences brand perceptions

New approaches to brand equity research: Understanding how context influences brand perceptions

Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer …

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Rushikesh Aravkar

How going green in India is helping raise brand equity

Rushikesh is Mintel’s Food & Drink Analyst based in Mumbai. He is responsible for providing insights and fresh analysis on India’s food and beverage market. January 15th, 2020January 15th, 2020 When it comes to chocolate, the Indian consumer palate has been attuned to the milk variety. However, due to increasing health awareness coupled with exposure …

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Say hello to Equity Mondays, the newest podcast from TechCrunch

Say hello to Equity Mondays, the newest podcast from TechCrunch

Hello TechCrunch readers and Equity listeners alike. This morning we have something new for you that we’re incredibly excited about: We’re doubling the pace that we bring Equity, TechCrunch’s venture capital-focused podcast, to your phone or computer. Starting this morning and continuing on Monday mornings moving forward, the Equity crew are putting together a short, …

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High-Growth Accounting Firms Generate Nearly $1 Million More in Revenue Per Equity Partner

High-growth accounting firms grew nearly 10x faster than their low-growth counterparts and generated nearly $1 million more revenue per equity partner, according to a research study examining marketing spending for accounting firms. The study, conducted jointly by The Association for Accounting Marketing (AAM) and the Hinge Research Institute, analyzed data from 100 accounting firms across …

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New Research Study Reveals How High-Growth Accounting Firms Generate Nearly $1 Million More in Revenue Per Equity Partner

RESTON, Va., Oct. 21, 2019 /PRNewswire/ — High-growth accounting firms grew nearly 10x faster than their low-growth counterparts and generated nearly $1 million more revenue per equity partner, according to a research study examining marketing spending for accounting firms. The study, conducted jointly by The Association for Accounting Marketing (AAM) and the Hinge Research Institute, analyzed …

New Research Study Reveals How High-Growth Accounting Firms Generate Nearly $1 Million More in Revenue Per Equity Partner Read More »

At Educause, a Push to Monitor Student Data is Met with Concerns About Privacy and Equity

CHICAGO — Colleges are increasingly using Big Data to monitor students, control their access to information and set them on learning paths they may not have chosen, argues Chris Gilliard, a professor at Macomb Community College, who says the practices add up to “digital redlining.” “I don’t think education is a predictive task,” said Gilliard, …

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Acquia Announces Majority Investment from Vista Equity Partners | Business & Finance

BOSTON–(BUSINESS WIRE)–Sep 24, 2019– Open digital experience company Acquia today announced it has signed a definitive agreement to receive a majority investment from Vista Equity Partners (“Vista”), a leading investment firm focused on enterprise software, data, and technology-enabled businesses. The partnership with Vista will provide operational expertise to help accelerate Acquia’s growth trajectory as the …

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