The era of the #MeToo movement has now produced a response from men, and it’s not the one that most women expected or wanted. Some men are responding with what’s called the “Pence Effect,” named after Vice President Mike Pence, who has said he avoids dining alone with any woman other than his wife. Women […]
Advice for Professional Women Who Want to Get Ahead in the #MeToo Era Read More »
TORONTO, Dec. 18, 2018 (GLOBE NEWSWIRE) — StoreForce, the leader in Performance Based Scheduling for Specialty Retail today announced a new partnership with Moz, the global leader in search engine optimization (SEO) and local listing technology. The partnership will combine the expertise of Moz’s local SEO with StoreForce’s industry-leading retail workforce and performance management platform
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Marketing Day: Product listing ads, Facebook Ads Manager problems, the data-driven era Read More »
According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did the data-driven era miss an exit? The modern marketer can use
There’s an old saying in sales, that “you eat what you kill.” This line of thinking is typical in the traditional sales mindset — the job of being a salesperson is supposed to be like being a hunter — you’re supposed to be aggressive, proactive and competitive. You’re supposed to get out there and make
3 Awesome Ways to Think About Sales in the New Digital Era of Marketing Read More »
“Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend
In the Relationship Era, No One Should Be Marketing to Strangers Read More »
Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today. An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers,
Over the past decade, open offices have dominated workplace design. It has become the norm for the majority of companies in an effort to establish a more inclusive and cost-effective workplace, with some suggesting that it also boosts interaction and collaboration amongst teams. A recent study carried out by Stegmeier presents a very strong case
“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the
The New Era of Transparency is a Huge Opportunity for PR Read More »
The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for brands to optimize for voice. Both of these industry sources reported that: “40% of adults
What your brand strategy should look like in the era of voice search Read More »
