Ericsson

5G Penetration Is Rapidly Gaining Momentum, Says Ericsson CEO

“What we see is the 5G penetration is rapidly gaining momentum,” says Ericsson CEO Borje Ekholm. “Just over the last two years, it’s been accelerated by more than a year. We see a very drastic acceleration of the demand for 5G. So far it’s primarily driven by North America where all the operators have the […]

Ericsson ad division says carrier location data provides it with competitive advantage

Analytics, Channel: Mobile Marketing, Display Advertising, Mobile Marketing / Good To SEO

Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using. Enter Swedish networking and telecoms company Ericsson and its mobile ad division, Emodo. The company has launched

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