ESP

Make sure the ESP you choose has extensive capabilities and is flexible enough to accomplish your objectives.

Switching Email Marketing Tools: ESP Moving Guide (With Checklist)

Finding the right email service provider for your needs can be difficult. Especially in today’s world, as larger email platforms are becoming full-service marketing platforms. On the other hand, smaller email service providers (ESPs) have more limitations and functionality issues. No matter the reason, if you decide to migrate to a new email marketing tool, […]

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5 Differentiators to Look For in a Consolidated ESP Marketplace

Digital Marketing, Email Marketing, gdpr, MarTech, martech stack / Good To SEO

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from

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Why Your ESP Is Not Enough, and What You Need Instead

SEO BLOG / Good To SEO

There has never been a more exciting time for e-commerce than now. In 2016, overall US desktop retail e-commerce sales surpassed $291.8 billion, up from $162 billion just five years ago, in 2011. Recent estimates have the global e-commerce market at well over $1.6 trillion dollars and growing. The total number of e-commerce stores is

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