ESP

Make sure the ESP you choose has extensive capabilities and is flexible enough to accomplish your objectives.

Switching Email Marketing Tools: ESP Moving Guide (With Checklist)

Finding the right email service provider for your needs can be difficult. Especially in today’s world, as larger email platforms are becoming full-service marketing platforms. On the other hand, smaller email service providers (ESPs) have more limitations and functionality issues. No matter the reason, if you decide to migrate to a new email marketing tool, …

Switching Email Marketing Tools: ESP Moving Guide (With Checklist) Read More »

5 Differentiators to Look For in a Consolidated ESP Marketplace

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from …

5 Differentiators to Look For in a Consolidated ESP Marketplace Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com