To earn the respect of your executive team, you need to speak their language – and this means ROI. Here’s how to calculate these ROIs for your customer acquisition efforts…
Essentials
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The essentials of mapping a customer journey across digital assets e27 Optimising the customer’s journey is the key to extracting the maximum value out of them. Source link
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It’s true that big brands spend millions on marketing. But smaller businesses can succeed by understanding today’s shopper. Driving traffic to your online store is one thing. Turning a decent…
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Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. I’m the founder of…
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This article is the second in a progression of five posts on the rudiments of web based advertising for private company. The arrangement is intended to advise and enable independent…
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SEO, or search engine optimization, is the practice of tailoring content to appear at the top of search results. Optimizing your content for search best positions your organization to reach…