Starting at $69 per month, Searchmetrics Essentials is a nice all-around search engine optimization (SEO) tool kit. It offers all the basics you’ll need for SEO-focused digital marketing, including a full range of functionality across position monitoring and rankings, keyword research, advertising-focused pay-per click (PPC) research, as well as backlink and social link tracking. However, […]
Cyber Crime, Social Media and Cyber Essentials Certification The last ten years have seen a massive rise in the everyday use of social media platforms. Most of us have at least one personal account that we check every day and businesses see social media as a free advertising opportunity. The dark side of this popularity
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Although my desk at the Salesforce Tower might seem far removed from the kitchen table where I worked as an entrepreneur, small businesses continue to be the heart and soul of everything I do. Prior to working at Salesforce, I co-founded a small children’s lunchbox company with my wife — and we were fortunate enough
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Magento is a wildly popular open-source ecommerce platform that’s ranked the second most utilized ecommerce solution globally. As with many website platforms, Magento comes with a large amount of customized features allowing their customers to create their online store the exact way they need it. Naturally, with so many customization options, setting up your store
To earn the respect of your executive team, you need to speak their language – and this means ROI. Here’s how to calculate these ROIs for your customer acquisition efforts ROI is the KPI your executives care most about. When it comes to speaking the language of C-level executives, return on investment (ROI) is the
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The essentials of mapping a customer journey across digital assets e27 Optimising the customer’s journey is the key to extracting the maximum value out of them. Source link
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It’s true that big brands spend millions on marketing. But smaller businesses can succeed by understanding today’s shopper. Driving traffic to your online store is one thing. Turning a decent percentage of visitors into buyers is another. That’s why businesses should always make sure the site is shoppable before spending a dime on advertising. A
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Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas that focuses on beard care and men’s grooming. This is episode 15 in my series on building an
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This article is the second in a progression of five posts on the rudiments of web based advertising for private company. The arrangement is intended to advise and enable independent ventures like cantineoqueteveo about their internet showcasing choices and give them the certainty to investigate the potential development openings that are accessible through web based
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SEO, or search engine optimization, is the practice of tailoring content to appear at the top of search results. Optimizing your content for search best positions your organization to reach its customers and prospects by improving your website’s rankings organically — a.k.a. without paying to appear higher on the search engine results pages. Appearing at
