By Mark Zeni – 3 minute read What makes a great website? Is it the colours, the layout, or the information contained in the site itself? Every small business owner wants their site to attract as much traffic as possible while competing against rival businesses and some much larger companies. The truth is, no matter […]
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You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog
10 on-page SEO essentials: Crafting the perfect piece of content Read More »
Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new
Search Engine Optimization Market A detailed analysis of the Search Engine Optimization Market 2019 Industry research report has been compiled in this research study, inclusive of prominent factors such as the market size with respect to volume and remuneration. Also, the study elucidates in extensive detail the generic industry segmentation as well as a reliable
Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon. Today, most
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Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing great customer service. If you do happen to remember such an occasion, the thing that
Five Essentials Tips for Building a Marketing Team Building a marketing team is a tough proposition; especially, if you are running a start-up or small-scale business. And an organization success or failure highly depends on the people on your side. A productive digital marketing team must have the following five roles to hit the bull’s eye. These are
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LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. After all, these are the major platforms leading the way and generating headlines (although not
LinkedIn advertising essentials | Smart Insights Read More »
Headlines appear on the Web with photos, graphics or other type, but usually they stand alone. That means you’ve only got a few words—and a few seconds—to tell readers what the story (or blog posting, video or photo gallery) is about. In this course, we’ll focus on considerations unique to the Web. Chief among these,
After a relatively lengthy wait, Google has started to roll out its mobile-first index. First announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years. Last year, research revealed mobile devices now account for 57 percent of all traffic, so
Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials Read More »
