We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. A multitude of channels are used and […]
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A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that
Which of these design elements are you using to enhance your web experience and conversion? If you’re launching a new site or refreshing an existing site it’s important to ensure your site looks contemporary and appealing. Since website design styles and technologies change so rapidly, can quickly appear dated. A site that meets your business
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Organizational alignment has become both a buzz term and a “to-strive-for” business ideal. The definition of what it is varies across the web. Just a few versions that turned up after I did a quick Google search include: Process of harnessing the creative and productive energies of all members of your organization in contribution toward
Mastering search engines is a key part of driving sales online and even a basic understanding of what makes a website appear at the top of Google can be game changing. Search engine optimisation (SEO) is often regarded by businesses as a low-priority task on a long to-do list, which means that it often simply never
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Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.” These two stats demonstrate just how huge YouTube and video marketing in
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I don’t need to tell you how big trust in business and marketing is. Trust is everything. You can pull every clever trick in the book, invest thousands of dollars in slick, sexy advertising and work tirelessly on conversion optimization tactics. But at the end of the day, it’s trust that leads to sales. That’s
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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Creating SEO reports for clients can be a daunting task. Every client or business has different goals. In many cases, your reports must be both elementary and robust – depending on who is receiving the report. But SEO reports are
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Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of today’s spam complaints. Just think of all the scam
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