If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why […]
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Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently. Related blog posts and resources: The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture. Birds of a feather flock together. You have heard
There’s no doubt that starting up on your own is a huge achievement. But once the initial congratulatory messages fade into the background, there’s a ton of hard work that needs to go in to ensure that your business succeeds. In today’s fast-paced, digitally connected global marketplace, it can be challenging to stay relevant, let
When businesses become overleveraged, bad things happen. When businesses are able to maintain financial flexibility, they’re far more likely to enjoy long-term success. Where does your business land on this spectrum? And what does it look like to move from overleveraged to flexible? What Does it Mean to be Financially Flexible? Every CFO and finance guru
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How A Company Can Establish An Editorial Calendar With Their Content Marketing Strategy In Mind The company blog is the first level of content marketing that a company can do. This is the perfect place to showcase knowledge about solving a problem or about the industry in general as well as its trends. The editorial
Free-Photos / Pixabay Not all of the business partnerships on “The Profit” have a happy ending. In season 5, Marcus Lemonis attempted to invest in cell phone accessory company, The Casery, however, Marcus and owner Matt Harlow could not find a way forward. In Marcus’ opinion, Matt was not a true leader and made bad
Marcus Lemonis Helps to Establish New Cell Accessory Startup, Everkin Read More »
So you want to become an SEO expert? It isn’t an easy task because one has to pay attention to lots of important factors. If you are working according to the Google Algorithm, then you can quickly become SEO experts. Before starting something, one has to read the algorithm carefully. After that, one has to
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Clker-Free-Vector-Images / Pixabay As a savvy business owner, you’ve likely heard by now that a blog is one of the key ingredients to establishing thought leadership. Have you stopped to consider what this term actually means, let alone how to achieve it? Thought leadership is one of those nebulous terms that businesses like to throw
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Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your brand value reflects the values your company holds. It
Many marketers find tracking the ROI of their video campaigns to be tricky, but that is often the result of poorly developed strategy and improper goal-setting. Broadly speaking, all video marketing will be looking to do one of three things: build brand awareness and trust, increase sales, and educate and inform your customers and potential
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