Estimates

Google’s Wall Street Estimates Are Walked Back Because of Elevated Costs

Alphabet Inc. (GOOGL) , Google’s parent company, beat fourth-quarter earnings estimates and grew revenue solidly, but elevated costs have many analysts on Wall Street concerned about future profits. Alphabet shares fell as much as 3% after earnings were released after markets closed Monday, and were down 0.79% to $1,132.45 on Tuesday. Strong ad revenue from […]

Google’s Wall Street Estimates Are Walked Back Because of Elevated Costs Read More »

Snapchat Q1 Numbers Show Slower User Growth, Miss Revenue Estimates

SEO BLOG / Good To SEO

So not the best day for Snap Inc. The parent company of Snapchat has released its Q1 2018 performance report, and the numbers don’t look great. Well, on balance anyway. First off, on usage – Snapchat added four million more users over last quarter, taking the app to 191 million daily actives. On the surface,

Snapchat Q1 Numbers Show Slower User Growth, Miss Revenue Estimates Read More »

Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. The research team from Northeastern University and MPI-SWS

Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected Read More »

Stop Using Google’s First Page Estimates to Set Your Bids

Bid/Budget Management, Google AdWords, SEO BLOG / Good To SEO

December 14, 2017 Within the Google Interface there’s a super helpful piece of information called the First Page Bid Estimate. This metric tells you, based on both quality score and competition for the exact match of your keyword (even for broad and phrase keywords), an approximation of where you should set your bid to ensure that

Stop Using Google’s First Page Estimates to Set Your Bids Read More »

Facebook Q3 Earnings: Another Increase in Active Users, Revenue Beats Analyst Estimates

SEO BLOG / Good To SEO

Amidst ongoing investigation over how its platform was used to spread misinformation during the 2016 US Presidential Election, Facebook has reported its third quarter earnings, posting solid increases in both audience and revenue. First up, on users – Facebook now has 2.07 billion monthly actives, a 3.19% increase on last quarter’s results. Facebook’s also increased

Facebook Q3 Earnings: Another Increase in Active Users, Revenue Beats Analyst Estimates Read More »

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Statistics, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics, Statistics: Social Media / Good To SEO

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare Read More »

Snap Inc. Q2 Earnings: Growth Slowing, Misses Market Estimates

SEO BLOG / Good To SEO

Snap Inc., the parent company of Snapchat, has released its Q2 earnings results, and the numbers are pretty much as most expected – i.e. not great. First off, on user numbers, the key measure the market looks to – for the quarter, Snapchat added seven million more daily active users, taking their total to 173

Snap Inc. Q2 Earnings: Growth Slowing, Misses Market Estimates Read More »