What constitutes right and wrong behavior for online reputation management and public relations companies? It’s similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry. Reputation X is often called […]
Disclaimers from the edge of the ethical rabbit hole This article: Isn’t meant to shame any persons related to the content within. Doesn’t have the answers. Any of them. What’s 7+4? Armadillo. Is politically aware but efforts to remain non-partisan. Is from the perspective of a single, fallible human who, like all humans, has biases
Technology is becoming a more and more prevalent part of our lives by the day, and pretty soon driving will fall under one of many things under their control. By 2050, driverless cars and mobility as a service will be estimated to grow to $7 trillion all across the world. From 2035 to 2045 it’s
6 Great Ideas For Ethical Link-Building When you want to build solid links pointing to your website, there are right and wrong ways to go about it. Guest blogging is a fine example of a sound link-building strategy; an improper strategy would be something like spamming links into other sites’ comment sections. The sort of
It will not have escaped the attention of any social media professionals that marketing on social has had a significant sea change in the last few years. The bottom line is that much of the truly lucrative social media work is done on third-party platforms such as Facebook and Instagram. Brands have to invest the
Will Ethical Cosmetics Brand Lush Set A New Standard On Social? Read More »
On May 25th, GDPR officially went into effect and overhauled privacy laws with new consumer protections. And while this is an EU law, all cross-border companies gathering and analyzing data must also be compliant. Coming on the heels of the Cambridge Analytica maelstrom, businesses need to be hypervigilant and prepared for what may unleash both
Is Your Social Media Measurement Strategy Sustainable and Ethical? Read More »
How I consumed content when I was a kid in the 90s One thing I discovered while growing up was how much I miss being a kid. Perhaps it’s the sense of having just a few responsibilities. Perhaps it’s the fact I enjoyed my boyhood, but it’s common for me to daydream about those days.
The Ethical Flaws of Algorithmic Content Curation Read More »
Have you ever used a digital marketing tactic that ultimately made you feel a twinge of guilt – or at the very least made you question whether it was ethical? Guilt, of course, implies that you’re aware of right and wrong, and how that translates into marketing. This falls under what we call ‘ethical marketing’ –
Is Ethical Marketing Extinct? | Social Media Today Read More »
Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles? These are just two of the findings of a recent Aflac survey (PDF) into the potential business impact of
Ethical Marketing: 5 Examples of Companies with a Conscience Read More »
Clker-Free-Vector-Images / Pixabay Welcome to the newest installment of our weekly blog series, Ethical Questions for Marketers. Each week we plan to introduce a new topic and explore it in detail, preparing marketers for the day when they face such a problem at their organization. This week’s topic: Paying Influencers Influencer marketing is all the
Ethical Questions for Marketers: Paying Influencers Read More »
