December 4, 2017 Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving, and getting married. With the targeting, you can pinpoint users before or […]
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Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of
Google is warning publishers and webmasters not to use event markup in a way that is misleading to searchers, or else Google will remove the ability for your whole website to show rich snippets in its search results. Google said it has recently updated and clarified the guidelines around the use of event markup after
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get out of the SEO
Google event schema penalty, knowledge graph local panels & fake reviews Read More »
Lately we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added additional clarification. So, what’s the problem? We’ve seen a number of publishers in the coupons/vouchers space use the
What’s next for the retail industry? As the new year approaches, many retail business owners are likely pondering this question. And an upcoming conference can help make sense of the trends and opportunities within the industry. Leap HR: Retail 2018 is scheduled for February 27 in Nashville. The event includes speakers, case studies and educational
Leap HR Event Can Help You Make Sense of the Retail Industry Read More »
November 20, 2017 We at Hanapin Marketing recognize the incredible pace of change in the digital advertising industry and are constantly learning in order to keep up with the newest updates, platforms, and rollouts. Our all-PPC conference, Hero Conf, is where that knowledge turns into action. We’ll be live from Austin, TX for our 7th annual US
Livestreaming offers a unique opportunity for small businesses to learn from experts and interact with other entrepreneurs to gain valuable insights. Next week, there’s an opportunity to do just that with a Facebook Live Q&A featuring Tracey Noonan and Dani Vilagie, founders of Wicked Good Cupcakes and Shark Tank favorites. The entrepreneurs are partnering with
Canon Facebook Live Event Will MAXIFY Your Business Read More »
October 26th, 2017 Red Bull is not a drink; Red Bull is a lifestyle. “Red Bull gives you wings,” and apparently, it also gives you a tendency to enjoy skydiving, BMX, snowboarding, and cliff jumping. First of all, I don’t consume this B12-infused, carbonated energy drink. I would rather yawn my way into my late
Red Bull’s Event Coverage Is an Essential Lesson for Marketers Read More »
Are you a trailblazer? Lots of small business entrepreneurs are. And you can potentially meet other trailblazers and learn about innovations that could benefit your small business at the upcoming Dreamforce event. Dreamforce 2017 takes place in November in San Francisco, California. The four day event features more than 2,700 sessions to help attendees in
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