Most B2B marketers take at least four days to follow-up with leads after in-person events, according to recent research from Certain. The report was based on data from a survey conducted in July 2017 among 150 marketing decision-makers at B2B organizations with 1,000 or more employees that sponsor or host two or more events each […]
How B2B Marketers Follow Up With Leads From In-Person Events Read More »
We’re moving into the home stretch – there’s only four months left in 2017. If you haven’t started planning out your holiday campaigns, now is the time, but for the immediate future, Twitter has released the latest version of its monthly event calendar to help you tap into the latest, most tweet-worthy events. So what major
Twitter Releases Major Events Calendar for September to Help with Strategic Planning Read More »
Events and seminars – NEWtrepreneur Bookkeeping? 10 Mistakes To Avoid from 12 to 1 p.m. Monday, Aug. 7, at INCubator, 100 Cherokee Blvd. Topics include: how to classify workers, receipt requirements, meal expenses and more. Speaker: Lynn Talbott, MBA, president of HRBiz and Advanced Certified QuickBooks ProAdvisor. To register for this free event, visit clients.tsbdc.org/workshop.aspx?ekey=30360189.
Business Calendar: Events and seminars in the Chattanooga area Read More »
Where does the time go? With all the controversies and updates and shifts, did you realize that Christmas is now less than 150 days away? Better get planning on that festive strategy. But in the more immediate future, you need to plan for the coming month, which Twitter has been offering help on this year
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In business, sometimes it pays to break the rules. If this sounds like your entrepreneurial philosophy, you might be a perfect fit for the upcoming Rule Breaker Awards. The awards ceremony, which is scheduled for October 24 in Scottsdale, celebrates the entrepreneurs and business owners who find their own way rather than sticking to the
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This week’s calendar of events is absolute proof you don’t have to spend a lot of money or travel to far off destinations to get all the helpful small business advice you need. There are plenty of upcoming business events that take place completely online, including a Twitter chat aimed at getting you inspired, a
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Conferences, workshops, and events are a big investment. Many marketers treat them as a one-and-done affair – but what if you could make them work harder for you? When treated properly, events can be a great source of content. The challenge is capturing that content in a meaningful and effective way. In this article, I’ll
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In the 1960s and ‘70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early ‘90s and the late ‘00s, businesses began building strong online footprints through email, websites, and social media. But successful marketing strategies of the future will rely less on digital experiences, and
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