By Guest Author – 5 minute read Email Marketing has been a cornerstone practice for both marketers and bloggers for almost two decades. The simplest reason for its prevalence is its fantastic return on investment and ability to garner and nurture an audience. Although it is a well-established practice, it can still be challenging to […]
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Does your online content have an expiration date? Is it only good for 30 days? A year? Two years? Thanks to search engines – whether you like it or not – your content is evergreen. But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years
9 Evergreen Content Formats for Long-Term Success [Examples] Read More »
Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying search engine prominence through sponsored listings, the truth is that SEO takes
SEO Is a Long Game — So Focus On Evergreen Content Read More »
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to explore evergreen articles from the
How to plan and create evergreen content for SEO Read More »
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Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round Read More »
Standing out in the sea of online resources can be tough even for established publishers. And for those who are new to the industry, it’s even more terrifying. Being on top of the search engine results is a never-ending competition that will go on for years. That’s why more and more types of content are
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