Evolution

The Evolution of the Hard Hat

In 1919, when Edward W. Bullard had just returned to the United States after serving in the cavalry in France, he saw skyscrapers going up all across the country, and dams and bridges were growing ever larger. These projects brought new life to cities after World War I, but they also presented new dangers for […]

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Evolution of online sales catches up to Ancaster’s Great Canadian Gift Company

Sometimes the issue is the cost of shipping, which online businesses are increasingly being forced to absorb. More often it is that they can’t keep pace with social media. “Just spitting out the same duplicate content on all of your social channels just doesn’t do it anymore,” Bucciachio said. He recommends a quality over quantity

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Stack evolution: Cancel those credit cards and put a process in place

Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve revenue and customer lifetime value objectives, a noisy marketing environment, and proliferation of new marketing technology tools, has created a perfect climate for technology experimentation, adoption and spending. In many

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Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | “[Jim Hedger] gave me the most important piece of [speaking] advice and it is 100% true. Nobody is there to see you fail. Nobody. Everybody there wants you to do awesome… The attendees are there to learn something. Your friends want you to do great. The conference

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How Artificial Intelligence and Machine Learning are Shaping the Evolution of Digital Customer Experiences

AI and ML technologies are shaping the evolution of content management systems (CMS) with innovations in data analysis for more informed content decision-making, personalization for increased audience engagement, and enhanced functionality for simplifying the creation, management and distribution of digital assets, writes, Jeremy Thompson, CTO, Solodev. From healthcare to astronomy, artificial intelligence (AI) and machine

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Understanding Modern Marketing: The Digital Evolution

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What’s the new relationship between Marketing and Sales? This article explores the rise of “digital” in marketing—its origins and its impacts on traditional sales and marketing strategy. Are The 4Ps of Marketing Still Important?

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