Strategically using keyword in your landing pages, blogs and social media posts is important, but just as important is understanding how keywords have evolved over the years. In the old days, people could get away with keyword stuffing—filling a page with their keywords, often to the point where the page’s meaning was compromised by repeated […]
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Anyone who’s been in the industry for a while is no stranger to the fact that SEO is constantly changing. As we now have a plethora of tools to help us cut through the massive amounts of big
The Next Phase in the Evolution of Data-Based SEO Read More »
Scott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He lives at the intersection of marketing and technology. On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance
The Evolution of Marketing Technology and What it Means for Marketers [Podcast] Read More »
It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. It’s also been another rapid year of mobile and voice search. With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few
Cutting the cord has been a phrase on the tip of our tongues for many years now. Ever since Netflix, Hulu, and similar services allowed people to watch shows on-demand, cable consumers have steadily considered cutting the cord and going with much cheaper streaming services than bloated cable packages. The transition from a mobile and
Looking At The Evolution Of Live TV & Streaming Read More »
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” While historians still argue whether Charles Darwin actually said that or Leon C. Megginson (Small Business Management: An Entrepreneur’s Guidebook), this opinion is just as valid for marketers today. We are all aware of
The Evolution of Marketing: From Manual Through Automation To Predictive Read More »
