The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Here are four ways I see content […]
How Content Marketing is Evolving Heading into 2018 Read More »
“Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we surveyed 800 marketers on
Evolving past last-click attribution in paid search Read More »
Facebook released a new study which looks at how both Facebook and Instagram are being used to discuss fashion, including data on hashtags, seasonal peaks and the adoption of Facebook groups among fashion fans. The insights covered highlight a range of relevant trends for any brand working in or around the fashion sector, providing key notes
The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results. Google clearly recognizes this, and is continually investing in improving their search experience. There are algorithm updates like Possum (rolled out in September 2016) that
Examples of how build your ecommerce brand in a changing landscape Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current ecommerce industry — how to sell, without seeming to sell. In a saturated marketplace, marketers
How Ecommerce Brands Are Evolving and How to Keep Up Read More »
