exact

YouTube starts phasing out exact subscriber numbers

YouTube will, from today (Monday), start phasing out the use of exact subscriber numbers for content channels with more than 1,000 followers. The Google-owned video giant will gradually roll out the change this month. It will mean less information for brands looking for influencer partnerships.  For example, a channel with 4,227 subscribers will show a …

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YouTube to phase out exact counts for public-facing subscriber numbers

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will gradually roll-out throughout next month across YouTube and the public YouTube Data API Service. Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics. …

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Do you need exact match social media handles?

In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that …

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Vote for the final winner in our “exact match” naming contest

Word cloud of the entries received from Search Engine Land’s exact match renaming contest. The nominations have been tallied and it’s time to vote for a winner. Last month, we asked the community to suggest alternative names for Google’s exact match type now that the close variants gate has been busted wide open to allow …

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Google keyword match type tournament: Place your bets on Exact

Deciding which match type works per keyword is an age-old Google Ads question. After the latest exact match update, it’s in every paid search marketer’s interest to answer it. So we did. On Sept. 6, Google informed the search community that the meaning of “exact match” would be open for interpretation from search engines. Ginny …

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Cast your vote: Let’s give ‘exact match’ real meaning with a new name

Search marketers, we want to hear from you! We all know Google’s definition of what passes for exact match is now anything but exact. How are we supposed to call a match type that can include plurals, misspellings, different word order, different function words, and now different words altogether “exact”? During a session at SMX …

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