exact

Experiments with Exact Match Keywords in PPC | Netvantage Marketing

Experiments with Exact Match Keywords in PPC | Netvantage Marketing

Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me thinking. Francine Rodriguez of WordStream gave a very good presentation on automation in PPC. Her presentation, along with all the Moz video bundle, is worth …

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YouTube starts phasing out exact subscriber numbers

YouTube will, from today (Monday), start phasing out the use of exact subscriber numbers for content channels with more than 1,000 followers. The Google-owned video giant will gradually roll out the change this month. It will mean less information for brands looking for influencer partnerships.  For example, a channel with 4,227 subscribers will show a …

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YouTube to phase out exact counts for public-facing subscriber numbers

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will gradually roll-out throughout next month across YouTube and the public YouTube Data API Service. Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics. …

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Do you need exact match social media handles?

In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that …

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Not Happy With Recent Exact Match Changes? Here’s What to Do

It’s happened again – guess it was only a matter of time. On September 6, 2018, Google announced changes to its exact match keyword targeting (yet again), this time to include searches with similar intent. Essentially, your ads can show up for searches which Google deems to be close enough intent-wise to your target keyword. …

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