Word cloud of the entries received from Search Engine Land’s exact match renaming contest. The nominations have been tallied and it’s time to vote for a winner. Last month, we asked the community to suggest alternative names for Google’s exact match type now that the close variants gate has been busted wide open to allow […]
Vote for the final winner in our “exact match” naming contest Read More »
Deciding which match type works per keyword is an age-old Google Ads question. After the latest exact match update, it’s in every paid search marketer’s interest to answer it. So we did. On Sept. 6, Google informed the search community that the meaning of “exact match” would be open for interpretation from search engines. Ginny
Google keyword match type tournament: Place your bets on Exact Read More »
Search marketers, we want to hear from you! We all know Google’s definition of what passes for exact match is now anything but exact. How are we supposed to call a match type that can include plurals, misspellings, different word order, different function words, and now different words altogether “exact”? During a session at SMX
Cast your vote: Let’s give ‘exact match’ real meaning with a new name Read More »
Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. This change further diluted “exact match” keywords that began matching
Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA] Read More »
Google’s latest (though probably not final) dismantling of exact match should be fully rolled out now — Google had said it would be completed by the end of October. The change was a regular topic of discussion throughout our SMX East conference in New York, last month. Now that everyone is starting to see the
With the Google’s exact match change rolled out, here’s what advertisers are seeing Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal Read More »
Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics Read More »
I don’t understand why Google keeps messing with exact match. They named it “exact” for a reason, didn’t they? And yet, they keep getting away with messing with it. Don’t get me wrong. I love machine learning, and am all for automating tasks to improve productivity. Take your pick between smart bidding, DSAs, smart display.
When exact match isn’t exact anymore: A script to regain control Read More »
Now that the latest changes to “close variants” of exact match keywords have started rolling out more broadly than the last time I wrote about it, I’ve started to hear anecdotes about some of the impact. At a recent conference I attended, there were at least a few advertisers reporting significant changes in performance due
The impact of ‘close variants’ in exact match types Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
