In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.
Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide Read More »
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by
8 Innovative & Inspiring Examples of Augmented Reality in Marketing Read More »
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As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep
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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important
The 4 Ps of Marketing: A Step-by-Step Guide (With Examples) Read More »
Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources invested in them, however, landing pages don’t always perform as marketers expect them to. If you’re going to smash your landing page conversion goals, you’ve
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
How to Run a Successful Grassroots Marketing Campaign [+ Examples] Read More »
A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Yet 63% of Americans say their employer has no social
How to Write a Social Media Policy (Free Template + Examples) Read More »
The new normal our world is dealing with involves six feet of separation, concerts on Fortnite, and entry conditional on face attire. In short: Changes must be made for many businesses to survive. Determining just how and when to pivot requires bright ideas and effective marketing. It’s no secret that businesses—especially small businesses—are struggling to
Examples Of Pivoting Business During the Pandemic Read More »
Things don’t always go as planned, and as a marketer, you’ll likely find yourself needing to apologize for mistakes. Email is no exception. It’s easy to send out a broken link, get a date wrong, or send an email to the wrong segment. Most of us have been there. While it’s difficult to own up
How to Apologize After an Email Marketing Snafu [+ Examples] Read More »
Confirmation emails are an important stop along your customer’s journey. They’re what – you guessed it – confirms the signup, purchase, or registration process. Plus, they’re almost unrivaled when it comes to timing. Your contacts expect to get them, which increases the chances of opening them (unless they go to spam, which you should ensure
Confirmation Email Templates – 12 Examples + Tips – Blog GetResponse Read More »
