exceeds

Marketers react to Gartner finding: Martech spending now exceeds staff costs

Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24 …

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Amazon Exceeds Analyst Predictions, Posts its Highest Q4 Profits Ever

Buoyed by strong holiday sales and the robust performance of its cloud computing division, Amazon exceeded previous expectations set by analysts for its fourth quarter performance. The eCommerce giant posted a staggering $60.5 billion in revenue, surpassing Wall Street estimates which projected its revenues for the period to only reach $59.83 billion. For the fourth …

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