October 19, 2017 Working with text data is a necessary part of analysis but often overlooked in skill development. This leaves gaps in analysis and adds time and tedium to common tasks. Your ability to work and manipulate text greatly enhances your workflow and effectiveness. Splitting keyword, ad text, or campaign structure allows you […]
July 20, 2017 One of the most valuable pieces of the Hero Conf experience is our day 3 workshops that dive deep into the topics most relevant to today’s PPC marketer. And we’ve expanded our offerings to include three great options that are applicable regardless of role or seniority. Join us in London, 23-25
Workshops for Account, Agency, and Excel Heroes! Read More »
July 3, 2017 We all know that Excel can save you valuable time in your PPC. The latest and greatest Excel tricks are just out there waiting for you to grab a hold of and run with. What’s the problem? The problem is you barely have enough time to breathe, let alone do hours of
What marketer doesn’t rely on Excel? The Microsoft spreadsheet tool is loved—and sometimes hated—by everyone from students to CEOs. It’s easy to get stuck using the features that you know the best. An infographic from training provider Seven Institute offers 10 functions that you may not be using. The graphic includes the basics (such as
June 19, 2017 A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple
Using Excel Regressions To Better Understand KPIs Read More »
4 Free Methods to Excel at Digital Marketing on a Budget It’s easy for small businesses to get discouraged when looking at all of the financial resources that larger brands have available at their disposal. However, just because you don’t have a six- or seven-figure marketing budget, doesn’t mean you can’t be successful. Digital marketing
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