Exceptional

Emerging Tech Helps Progressive Companies Deliver Exceptional CX

It’s no secret that the art of delivering exceptional service to customers—whether they’re consumers or business buyers—is undergoing dramatic change. Customers routinely expect highly personalized experiences across all touchpoints, from marketing and sales to service and support. I call each of these engagements a moment of truth—because leaving customers feeling satisfied and valued at each touchpoint …

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How to Scale Creativity for Exceptional Marketing With Jay Acunzo

As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re …

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This Conference Can Help You Build an Exceptional Retail Team

Retail businesses looking to build an exceptional team could benefit from an upcoming conference. The LEAP HR: Retail Conference is scheduled for February 27 in Nashville. The event aims to help retail business owners learn what the next generation retail workforce looks like, and how they can use upcoming trends to build a retail team …

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10 Exceptional Digital Marketing Campaigns in 2017

Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts. Here is a list of 10 outstanding digital marketing campaigns from 2017. The campaigns include search hacking, viral retweets and replies, user-generated content on Instagram, Google hacking, success in failure, fake ads, and true news. Wendy’s #NuggsforCarter Wendy’s …

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Crafting an Exceptional Statement to Keep You on Mission

Customers today aren’t interested in spending their hard-earned money any old place. They want  something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written …

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6 Actionable SEO Strategies for Exceptional Customer Service

Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers. …

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Jay Acunzo on How to be an Exceptional Marketer

Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we …

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Eight insider tips for exceptional price extensions

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything …

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5 Ways to Provide Exceptional Customer Service in eCommerce

Since shopping online implies there is no personal interaction with a sales person, many customers grow frustrated if they encounter issues with the website or an order. To make matters worse, lots of online businesses fail when it comes to customer service by offering slow, delayed responses — or not offering them at all. Poor …

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Best-Kept Secrets of Exceptional Leaders – #5 is the Key

By Craig Hickman (@HickmanCraig), Futurist and Senior Vice President of New Product Development Accountability gives impetus to greater results. Getting accountability right can transform a culture of sarcasm and finger-pointing to a culture of empowerment where employees are eager to take ownership over problems. The more empowered and engaged employees are, the more results a …

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