exchanges

Will open ad exchanges take a big hit in 2019? – Econsultancy

The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges. For years, many publishers have relied heavily on open exchanges through which media buyers of all shapes and sizes compete on largely even footing …

Will open ad exchanges take a big hit in 2019? – Econsultancy Read More »

20 Leading Global B2B Exchanges, to Source Products

Business-to-business marketplaces have existed for years. Some are private, for a specific supply chain. Other exchanges are public, for any business to participate. In this post, I’ll list 20 leading, public B2B exchanges, for business to buy and sell products. 20 Leading B2B Exchanges Amazon Business is the B2B side of that company. It works …

20 Leading Global B2B Exchanges, to Source Products Read More »

‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with …

‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com