The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges. For years, many publishers have relied heavily on open exchanges through which media buyers of all shapes and sizes compete on largely even footing […]
Will open ad exchanges take a big hit in 2019? – Econsultancy Read More »
Shoppers may prefer to purchase from the comfort of their own homes, but many would rather make returns in person. And those returns add up: Nearly 25% of customers return or exchange at least one holiday gift, and total holiday returns from 2016 totaled over $69 billion. Those stats—and many more—come from an infographic by
Returns & Exchanges: How to Provide Great Retail Experiences Read More »
In “20 Leading Global B2B Exchanges,” my previous post, I shared B2B marketplace options for buying and selling products. In this post, I’ll offer pointers on using those exchanges. Selling on B2B Exchanges Selling on a B2B exchange is an easy and inexpensive way for suppliers to get started with ecommerce. A supplier does not
Business-to-business marketplaces have existed for years. Some are private, for a specific supply chain. Other exchanges are public, for any business to participate. In this post, I’ll list 20 leading, public B2B exchanges, for business to buy and sell products. 20 Leading B2B Exchanges Amazon Business is the B2B side of that company. It works
20 Leading Global B2B Exchanges, to Source Products Read More »
According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with
‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds Read More »
