exclude

Germany Won’t Exclude Huawei 5G Equipment

Germany has completed its ‘security catalog,’ a set of rules telecommunications companies must comply with as they deploy 5G networks. Reuters is reporting that, despite pressure from the U.S., German officials have not excluded Huawei from participation. The U.S. and Huawei have been at odds over allegations the equipment vendor has backdoors in its 5G …

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How to Exclude Mobile Apps in Google Ads

In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the …

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How to Target and Exclude Mobile Apps in Google Ads

Google recently made a big change in retiring Adsenseformobileapps.com placement and G-mob exclusions as a universal way to exclude mobile app traffic. In September, Google sent out a letter warning that these exclusions would no longer be available. So, if you were previously excluding apps in this way, you might see an increase in mobile …

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The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN

Marketers have been buzzing about the new GDN targeting changes, eliminating the option to exclude mobile apps from their display campaigns. I mean, did you see the #ppcchat thread from last Tuesday?! Without this option, advertisers could see major peaks in wasted spend and loss of control as their ads will show up (unwanted) within …

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Action needed if you’re using adsenseformobileapps.com to exclude apps from Google Display campaigns

When Google Ads (formerly AdWords) uses the word “simplify,” waves of concern ripple through the paid search community that the opposite will be true, controls will be lost and campaign performance will be affected negatively. The latest torment is coming from Google’s move to “simplify” how mobile apps are excluded in display campaigns. Per an …

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