Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s about as straightforward as its name. “I’ve spent 15 years managing paid media and running marketing teams,” said Rigotti, “and I am always shocked to see […]
Create display network exclusion lists with this (free) tool Read More »
Google wants to turn the decades-old Robots Exclusion Protocol (REP) into an official internet standard — and it’s making its own robots.txt parser open source as part of the push. The REP, which was proposed as a standard by Dutch software engineer Martijn Koster back in 1994, has pretty much become the standard used by websites
Google announced this morning it has posted a Request for Comments to the Internet Engineering Task Force to formalize the Robots Exclusion Protocol specification after it being an informal 25-year-old standard for the internet. The announcement. Google wrote on its blog: “Together with the original author of the protocol, webmasters, and other search engines, we’ve
Google posts draft to formalize Robots Exclusion Protocol Specification Read More »
For 25 years, the Robots Exclusion Protocol (REP) has been one of the most basic and critical components of the web. It allows website owners to exclude automated clients, for example web crawlers, from accessing their sites – either partially or completely. In 1994, Martijn Koster (a webmaster himself) created the initial standard after crawlers
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It’s time for another installment of our online advertising news round-up—a recurring feature on the WordStream blog where we discuss all the latest stories from search, social, ecommerce, and beyond. Let’s dive in! Google Ads sunsets content exclusion for mobile app games Via an email sent to advertisers last week, Google Ads has announced plans
Google Sunsets Mobile Games Exclusion & More Recent News Read More »
