exclusions

4 Google Ads Audience Exclusions You Need to Try Next

Sometimes a successful paid media campaign requires the “less is more” approach. Negative audiences can help guide just the right users down the funnel. Negative audiences can also help keep the completely unwanted traffic from seeing your ads. The perfect combination of targeting plus exclusions may give you both the cost per acquisition and the …

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Site category exclusions for Google Display Network getting brand safety update

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. With this change, several current site category exclusions are being eliminated or recategorized, and a couple of new ones are being added. As of last week, several exclusions are no longer available …

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