Digital jobs that didn’t exist 10 years ago photo credit: GettyGetty When asked what degree I have to be in digital marketing, I get very confused looks when I tell them that not only do I not have a marketing degree, I actually have two degrees in journalism. In fact, at least half of my digital […]
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You spend hours revising and tweaking your resume, researching tips on the best format, the best words to use, the best this or that. It’s enough to drive you crazy. And yet using what you think is the perfect resume still may not garner you interviews for every position you apply for. That’s because there
As marketers, we want to work to build one of those iconic brands. A brand people love. You know… Apple. A brand that customers would walk across hot shards of iPhone screens to buy. The brand customers simply can’t and won’t live without. However, the idea that people love brands and they are hopelessly devoted
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Stock photo We’ve had it drilled into our heads for years: the importance of a more customer-centric business model. How embodying customer-centricity within an organization to help ensure business relevance (and resonance) in a commercial relationship most will agree is now firmly weighted in favor of the customer. We’re constantly reminded of the customer-centric champions.
“What makes good email good?” This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create “good” email. Here at MailChimp, we have millions of customers sending billions of
Does the Perfect Email Template Exist? We Used Data to Find Out. Read More »
November 8th, 2017 It’s been said that marketing has changed more in the past five years than in the prior 40. I’m not quite old enough to validate that assertion first-hand, but I do know that marketing change is constant, and possibly accelerating. Last week, I wrote about the tsunami of artificial intelligence and the
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Goumbik / Pixabay I hear on a regular basis from marketers who want to know what the “magic sauce” or silver bullet is when it comes to improving their ad campaigns quickly. What that silver bullet is aimed at varies, but I often get asked, “How can I increase my CTRs by 2x?” or “What
Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps)
iLexx/Getty Images The job market is constantly changing. In fact, 65 percent of the children entering primary school now will ultimately work in a job that doesn’t exist today, according to one popular estimate reported by the World Economic Forum. The question becomes, how do we prepare for a future labor market that’s beyond the
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