When you think of Hasbro, do you think of a toy company? Well if you do, then think again. They just released their first animated film My Little Pony, made by their new animation studio All Spark. This development may not seem like big news to some people, but I believe it is a strategic […]
Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell
How to Use Drip Campaigns to Nurture Existing Customers Read More »
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns Read More »
“Ask an Expert” is an occasional feature wherein we pose questions to ecommerce authorities. For this installment, we address the best way to optimize content, such as blog posts and gift guides, for search engines. Ecommerce merchants often rely on helpful content to attract visitors. New blog posts and gift guides, as examples, can keep prospects
Ask an Expert: ‘For SEO, Better to Publish a New Blog Post, or Update an Existing One?’ Read More »
I’m always trying to find ways to get more done. I’m currently working on 7 projects and have 5 blogs of my own needing content published, a solid SEO campaign, and organization. If I don’t continually work on these projects, I’ll lose my clients, and my businesses won’t grow. I’m depending on each of them
How to Get More Done By Making Small Tweaks to Existing Habits Read More »
You carefully craft a well-written blog post, choose a perfect keyword, optimize it for the search engines, and share it on social media. What should happen is that your post starts ranking on the first page of Google. What actually happens — many times — is that your post lags behind on the second, third,
5 Ways to Improve SEO Rankings of Existing Posts Read More »
