You wouldn’t be blamed if you had forgotten about Quora, the question-and-answer machine that comes up immediately when Googling for, say, why rich people are so frugal or whether it’s okay to let your cat live outside if you don’t value it. But Silicon Valley now considers Quora — something of a relic of a […]
Question-and-answer site Quora still exists, and it’s now worth $2B Read More »
Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve their performance and conversion rates. These first- and third-party data sources are largely captured and categorized by algorithms augmented by artificial intelligence, natural-language
The Marketing Data Scientist Exists, Just not in Title Read More »
Digitalization is not something that’s coming, this is something that already exists, says Bank of America CEO Brian Moynihan. He says that 25 percent of their sales are done on digital. Moynihan says his goal is to bring the whole banking system to the digital age to make it more efficient for customers. Brian Moynihan,
Digitalization Is Not Something That’s Coming, It Already Exists Read More »
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being
Survey: Chasm exists between brands and consumers on data privacy Read More »
Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference, many SEOs assume that it
Proof that no ranking boost for responsive sites exists in 2017 Read More »
