Expect

What Sort of Performance Should You Expect from Your Facebook Ads? [Study]

SEO BLOG /

Whether you’re new to running Facebook ads, or you’re about to start targeting a new industry, it’s always helpful to know where you stand. How does your Facebook ad performance compare to the rest of your industry? To find out, Mark Irvine of WordStream recently crunched some numbers, examining 256 WordStream client accounts based in […]

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65% of Your Customers Expect More Automation in Businesses of the Future

SEO BLOG, Technology Trends /

The latest Pew Research Center survey revealed 52 percent of Americans believe stores will probably be fully automated in the next 20 years. But 13 percent said it will definitely happen, bringing the total number who see automation having an impact in the segment to almost two-thirds or 65 percent. The Pew survey looked at

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Here’s your preview of what to expect next month at SMX East

Channel: Industry, SEM Industry: Conferences, SEO BLOG, SMX & DMD Alerts, SMX® - Search Marketing Expo & Conference Series /

Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your

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The most brand-safe app category is not what you’d expect

Channel: Mobile Marketing, Mobile Marketing, Mobile Marketing Column, SEO BLOG /

Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. While that’s a drop in the bucket

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These Delta Passengers Had Their Inflight Experience Severely Dampened In A Way They Didn’t Expect

Secrets of the Inspired Traveler, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. You can never exhaust the litany of inflight stories. After all, planes are just microcosms of human life, unfortunately administered by airline management. So on a Delta flight from Atlanta to Florida on Friday, there was

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Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

SEO BLOG /

Posted by randfish Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in

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