expectations

How to Set Lead Generation Expectations for Marketing Clients

How to Set Lead Generation Expectations for Marketing Clients

Marketers know that marketing initiatives can take months before achieving measurable ROI. However, when clients see no traction in the first few weeks, they may become concerned. Clients might think the campaign is suffering despite marketers’ assurances that they’re on the right course. You can avoid that scenario by setting the right expectations from the …

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Boost ROI. Assemble high-performing teams. Exceed expectations.

Struggling to see ROI from your martech? Eager to assemble a frictionless organization? Want to deliver user experiences that exceed customer expectations? Attend The MarTech Conference April 15-17 in San Jose for creative, vendor-agnostic solutions to these and many more complex marketing challenges. The agenda is live and ready for you to explore! Join a …

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2020 small business expectations revealed in this new report

More than three-quarters of business leaders believe their business will be equally or more profitable in 2020. 55% of executives said they think their business will definitely be more profitable in the forthcoming year compared to 2019. 2020 Small Business Expectations Advisory and accounting firm EisnerAmper LLP compiled this research. They surveyed around 940 business …

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Ethics and Social Media Influencers: Consumer Expectations

Ethics and Social Media Influencers: Consumer Expectations

Most people are OK with social media influencers’ promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on data from a survey of 1,009 people in the US who are familiar with various types of social media influencers. Some 78% of respondents say it’s …

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Roger Montti

Google Update Response Falls Short of Expectations

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to it by publishers.  Many asserted that this update was significant and worthy of more guidance. Google Confirms November 2019 Update… Sort of The confirmation was …

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Microsoft beat expectations with strong Windows revenue, but Xbox had a rough quarter

Enlarge / The 13.5-inch Microsoft Surface Laptop 3. Microsoft beat analyst expectations in its quarterly earnings report, achieving $33.06 billion in revenue in the start of its first 2020 fiscal quarter (which ended September 30) compared to a projected $32.23 billion. That’s a 14% increase over the same quarter the prior year. Much of the …

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When Summative and Formative Assessment Markets Combine, Will Expectations Collide?

What happens when the $1.3 billion state summative assessment market begins to merge with the growing $1.6 billion market for formative assessments? Investors and the education community are closely watching emerging models and how they could shape the markets for related instructional and intervention materials. A critical indicator is the handful of states trying to …

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HubSpot logo

Brokers Set Expectations for HubSpot Inc’s FY2019 Earnings (NYSE:HUBS)

HubSpot Inc (NYSE:HUBS) – Jefferies Financial Group raised their FY2019 earnings per share estimates for HubSpot in a report issued on Thursday, September 5th, according to Zacks Investment Research. Jefferies Financial Group analyst S. Samana now anticipates that the software maker will earn ($0.74) per share for the year, up from their previous forecast of …

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Understanding the Customer Service Expectations of B2B Customers

The difference between a B2B (business-to-business) and B2C (business-to-consumer) customer is night and day. To most B2C companies, customers are a dime a dozen. A B2C company isn’t focused on their current customers nearly as much as acquiring new ones. Their own customers know this, and thus the expectations for many B2C products are so …

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