B2B ecommerce sites require unique, specialized features. An example is the ability for buyers to upload and order from a CSV file or Excel worksheet. It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers […]
Chart of the Day: What do Marketers want from AI? AI and Machine Learning is not just for the biggest of companies with a large budget – yet many SMEs still think so. There are various ways of adding AI into your business’ customer lifecycle, as demonstrated in our infographic below. Machine learning can be
As consultants, it’s our role to be a true partner to our clients to help them meet or exceed business goals. But what happens when your client is pushing for something you don’t agree is in the best interest of achieving those goals? Do you follow the mantra that “the client is always right?” Or
Talkin’ Impact: How to Manage Client Expectations When Things Aren’t Aligned Read More »
One of the new concepts we introduce in the Kanban Guide for Scrum Teams is the Service Level Expectation, defined as: An SLE forecasts how long it should take a given item to flow from start to finish within your workflow. The SLE itself has two parts: a period of elapsed days and a probability
Kanban Service Level Expectations and How to Use Them in Scrum Read More »
Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago.
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations Read More »
Google posts $31.1B in total revenue, beats top- and bottom-line expectations – Search Engine Land Thanks to Our Sponsor Source link
Google posts $31.1B in total revenue, beats top- and bottom-line expectations Read More »
As an agency owner, account manager, project manager, or any individual who deals with an agency’s clients, do you feel pressured into promising them exactly what they are asking? Do you find yourself agreeing to all of their requests and promising you can deliver exactly what they want or think they want? To increase customer
Manage AdWords Customer Expectations | Increase Customer Retention Read More »
Avoid being disappointed by setting your expectations too high or too low, learn how to set them just right in the Goldilocks zone with the help of this blog post. Whether you’re managing your own content marketing campaign or you’ve hired a company to manage one for you, it’s critical you have a clear picture
The Goldilocks Approach to Content Marketing Expectations Read More »
Snapchat has released its Q3 earnings report, and as expected, they once again highlight the challenges the company faces as it seeks to further establish itself within the social landscape. First off, on users – Snapchat added 4.5 million daily active users for the quarter, taking it to a total of 178 million DAU. That’s
Snapchat Releases Q3 Earnings, Falls Short of Market Expectations Read More »
The country’s biggest tech companies might be battling criticism in Washington, but Super Thursday’s results clearly show that the public still loves them. Amazon, Alphabet and Microsoft’s earnings went beyond what investors expected, as shares of these companies received a major boost and helped inject new momentum in the industry. Final hour of the week:
Big Tech’s Earnings Exceed Expectations on ‘Super Thursday’ Read More »
