Experiences

Agile Workflow | How It Helps Marketers Deliver Personalized Experiences

Agile Workflow | How It Helps Marketers Deliver Personalized Experiences

Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement …

Agile Workflow | How It Helps Marketers Deliver Personalized Experiences Read More »

photo

Holler and Venmo Partner to Deliver More Interactive Payment Experiences

January 21st, 2020 Business Erica Perry Venmo, the highly popular payment app amongst Gen Z and millenials, is giving its users more reason to ditch their traditional cards and banking products in favor of instant payments fueled by visual interactions. In lieu of static emoticons, you can expect more expression in the form of animation …

Holler and Venmo Partner to Deliver More Interactive Payment Experiences Read More »

Simulating Reality for Better Experiences

Simulating Reality for Better Experiences

Monday 20 January 2020, 9:35 am Marketing in an Era of Search, Experiences, and Referrals Technology impacts lifestyles, communications, and viewpoints across generations: millennials, generation Z, boomers, seniors, etc. Videos, visually striking images, and social media platforms inspire people to seek new experiences, emotions, and excitement. According to a Boston Consulting Group study, 72% of …

Simulating Reality for Better Experiences Read More »

Adobe's Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When you scale this across hundreds of creators and thousands of tasks, the improvements add up. Check out the full analysis from myself and Forrester VP and research director …

Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences Read More »

photo

4 Major Platforms Paving the Way for Private, Personalized Marketing Experiences

November 8th, 2019 Marketing Erica Perry Privacy, safety, and security are all critical components of a trusted digital environment. They also offer a tremendous opportunity to innovate and build our businesses around private sharing and group culture that today’s audiences crave. By tuning into this important inflection point in our industry, we can begin to …

4 Major Platforms Paving the Way for Private, Personalized Marketing Experiences Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com