Experiences

Improving data strategy to create the best customer experiences

Businesses today have a wealth of information to draw upon. It comes from customer touchpoints, mobile interactions, internet-of-things (IoT) devices, e-commerce transactions, and many more sources. And corporate governance has made it easier to comply with data privacy rules, so organizations can be confident about the data quality. But usefulness? That’s a major challenge that […]

Improving data strategy to create the best customer experiences Read More »

Google AMP Helps You Make Stunning Web Experiences. Here’s How.

SEO BLOG / Good To SEO

Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took

Google AMP Helps You Make Stunning Web Experiences. Here’s How. Read More »

Mental Health and Market Research: Creating More Empathetic Brand Experiences

SEO BLOG / Good To SEO

Monday 20 April 2020, 9:00 am Emotional distress is certainly nothing new. The World Health Organization reported in January that over 264 million people worldwide suffer from depression – and that was before the COVID-19 pandemic forced people into seclusion and released a new and prolonged onslaught of anxiety-provoking news. Now, as citizens grapple with

Mental Health and Market Research: Creating More Empathetic Brand Experiences Read More »

Agile Workflow | How It Helps Marketers Deliver Personalized Experiences

SEO BLOG / Good To SEO

Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement

Agile Workflow | How It Helps Marketers Deliver Personalized Experiences Read More »

The changing face of search: Dynamic content and experiences that perform

Dynamic content and experiences that perform Search Engine Watch

SEO BLOG / Good To SEO

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade

Dynamic content and experiences that perform Search Engine Watch Read More »

Holler and Venmo Partner to Deliver More Interactive Payment Experiences

SEO BLOG / Good To SEO

January 21st, 2020 Business Erica Perry Venmo, the highly popular payment app amongst Gen Z and millenials, is giving its users more reason to ditch their traditional cards and banking products in favor of instant payments fueled by visual interactions. In lieu of static emoticons, you can expect more expression in the form of animation

Holler and Venmo Partner to Deliver More Interactive Payment Experiences Read More »

Simulating Reality for Better Experiences

SEO BLOG / Good To SEO

Monday 20 January 2020, 9:35 am Marketing in an Era of Search, Experiences, and Referrals Technology impacts lifestyles, communications, and viewpoints across generations: millennials, generation Z, boomers, seniors, etc. Videos, visually striking images, and social media platforms inspire people to seek new experiences, emotions, and excitement. According to a Boston Consulting Group study, 72% of

Simulating Reality for Better Experiences Read More »

Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

SEO BLOG / Good To SEO

At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When you scale this across hundreds of creators and thousands of tasks, the improvements add up. Check out the full analysis from myself and Forrester VP and research director

Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences Read More »

4 Major Platforms Paving the Way for Private, Personalized Marketing Experiences

SEO BLOG / Good To SEO

November 8th, 2019 Marketing Erica Perry Privacy, safety, and security are all critical components of a trusted digital environment. They also offer a tremendous opportunity to innovate and build our businesses around private sharing and group culture that today’s audiences crave. By tuning into this important inflection point in our industry, we can begin to

4 Major Platforms Paving the Way for Private, Personalized Marketing Experiences Read More »

How to avoid the creep-factor when building digital experiences powered by machine learning

SEO BLOG / Good To SEO

When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide range of available machine learning and AI tech, brands can risk coming off as creepy by going too far with the details they use to

How to avoid the creep-factor when building digital experiences powered by machine learning Read More »