A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about […]
How Brands Use Pop-Up Experiences to Make a Lasting Impression Read More »
One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in
Real Life Experiences in Cleaning Up Your Marketing Data Read More »
I focused a few of the last conversations on the growing importance of voice-first technologies that have us swiping/typing less and talking more to our devices. And as consumer adoption of devices like Amazon’s Echo and Google Home, among others, takes off, companies need to get serious about how this will impact customer engagement. And
2018 The Year Retailers Should Integrate Voice Tech into Shopping Experiences Read More »
According to a study by Walker, customer experience will be the key differentiator for consumers by the year 2020. Currently, price and product are the key drivers for the decision-making process. The speed of change is rapid and companies will learn to adapt quickly or fail based on the inability to effectively compete. Long gone
How Can Brands Deliver Robust Customer Experiences? Read More »
Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According to a study by IBM
Use Customer Journey Maps To Craft Better Experiences Read More »
A site that is frictionless for the user can build trust, deepen engagement, and even drive brand awareness. Users expect website design to meet their needs in every way possible, leaving no room for error or confusion. And when it doesn’t, they choose a different experience—someone else’s website. Yet, despite placing more and more emphasis
You’ve likely heard it a thousand times: Customer experience is the new battleground in business. As early as 2014, Gartner predicted 50% of product investments would be “redirected to customer experience innovations” by 2017. In an era where artificial intelligence is no longer Hollywood fantasy and customer behaviors are evolving rapidly, creating relevant content experiences
B2B Content Marketing: Planning Better Content Experiences Read More »
When you are in a store and ready to check out, you go to a queue, and there is a physical register. When you are online, you still add things to a cart and then follow a checkout flow. But how much longer will these paradigms still exist? Consumers can now make purchases from practically
Principles of Successful User Experiences at any Touch Point Read More »
Move over, baseball. America’s new national pastime is binge-watching. Ask your friends what they did over the weekend, and several will probably admit to burning through several seasons of Game of Thrones. Streaming platforms, such as Netflix and Hulu, revolutionized the way people consume TV shows. Society’s changing behavior has caused the likes of HBO
How Marketers Can Create Binge-Worthy Content Experiences Read More »
Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right? According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by
Interactive Content Fuels Customer Experiences [Research] Read More »
