“Omnichannel” has been a buzz word in CX circles for a while now. Which makes complete sense. Whereas before you were in control, your customers now want to engage with you on their terms whenever and however they want. And this occurs across every contact point – be this online via your desktop or mobile […]
There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At a very high level, brands can boil this concept down to execution across eight product
The top Walmart and Amazon product page experiences of 2017 Read More »
User experience design is the process of improving the interaction between a consumer and a product. For online merchants, UX design tools can help get early feedback on a website or product, test the versions, and analyze the final results. Here is a list of useful UX design tools. There are UX platforms to design
People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through Facebook’s standard site and mobile
Facebook debuts web-based VR experiences within standard News Feed Read More »
How do you turn a one-time customer into a loyal brand advocate? What’s the difference between a consumer who buys a plane ticket from whichever airline is running a deal that day and the one who always flies, for example, with JetBlue? Why should brands pay attention to how customer experience leaders like Apple and
This report considers handmade cosmetics business Lush. It focuses on how the company’s embrace of social, new tech and ecommerce platform have enabled its rise and established it as one of the UK’s most loved brands. The brand is characterised by its commitment to making beauty products with natural, ethically sourced ingredients that are not tested
Technology has changed every aspect of business including customer service. Because of technology, customers no longer passively consume your marketing and advertising. They can research your claims, compare your business within seconds, and choose from a global marketplace of options. Technology also gives customers a larger platform than ever before. In the past, businesses only
Deliver Better Customer Service Experiences With These 10 Books Read More »
With more shoppers than ever turning online, brick-and-mortar locations are under increased pressure to encourage shoppers to purchase in the moment. One advantage of an in-store experience that can make a big difference? Customer service, according to an infographic by SMS Store Traffic. Nearly everyone who has had a bad customer experience—95% of people, according
In-Store Experiences: How to Satisfy Retail Customers Read More »
Marketers have a lot of different priorities these days. One thing that many of us have in common, however, is that we’re constantly seeking out ways to deliver better customer experiences across all touch points, from traditional to digital. If you find yourself nodding in agreement, the good news is, you’re in good company. About
Delivering great customer experiences doesn’t happen overnight Read More »
As part of the Dreamforce event, Salesforce announced Salesforce Essentials, a new entry level platform for small businesses new to CRM, as well as a new partnership with Google, which sees two companies integrating their platforms for sharing important information to provide a fuller look at customer interactions taking place across their offerings. Marie shared
Small Businesses Distinguish Themselves on Customer Experiences They Offer Read More »
