Experiential marketing, what is it good for? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more […]
Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences. So, what are the benefits of using influencers for brand events? Let’s take a look at a few examples in action
How influencers can improve event and experiential marketing Read More »
Experiential advertising is the talk of the advertising industry because it combines search, social, and digital with the human senses of sight, hearing, smell, taste, and touch in order to form marketing connections organically. It’s thought that these organic connections will create memorable and impactful experiences that will build true brand loyalty that won’t easily
Experiential Advertising – Where Live Advertising is Exploding Read More »
In a world where consumers are more likely to shell out for concert tickets than buy their favorite band’s merchandise, there’s no doubting the power of experiences. Consumers today want a brand they patronize to enrich their lives, not just fill their closets or decorate their walls. That’s why brands were predicted to increase their
Experiential Marketing Beyond Events and Tradeshows Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Hayek is director of global brand management for Shell Lubricants. He leads the global team that manages brand strategies for the Pennzoil, Quaker State, and Formula Shell brands. In 2014, Shell launched a campaign called “Born from Natural Gas”
Nearly half of brands that produce live experiential marketing campaigns say the primary focus of the campaigns is to drive more sales, according to an infographic created by live-marketing platform Limelight. But tracking those sales can be challenging, and it’s not unusual for the ROI of an experiential marketing campaign to be less than clear.
How to Track the ROI of Experiential Marketing Campaigns Read More »
Whether consumers download a mobile app, respond to an email survey, or engage with a new brand at an event, they have come to crave (and expect) some sort of incentive or reward from nearly every brand interaction. But that’s not because consumers are greedy. The competitive landscape of our digitally driven age has trained
How to Use Gamification in Experiential Marketing Campaigns Read More »
At a time when the average consumer is exposed to 5,000 advertisements a day, brands need to create experiences that cut through the noise. Experiential marketing, AKA “live marketing,” helps brands engage consumers on an emotional level. That emotional, personal component is key because consumers expect a consistent experience across all channels. For example, 77% of
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Online apparel merchant Bonobos has set up “Guide Shops,” where men can be guided through putting together outfits, then receive the clothes later in the mail. Nordstrom, the traditional brick-and-mortar retailer, is experimenting with a similar concept. The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave
Can Experiential Retailing Help Brick-and-mortar Stores? Read More »
Winter is coming. The jackets and boots are out of hiding, and the holiday shopping season has begun. Forecasters, including Deloitte, have indicated sales are expected to grow 3-4% this holiday season; and, as the economy continues to improve, consumers are encouraged to shop until they drop. With holiday shopping on every retailer’s mind, our
