Experiment

Featured Snippets Experiment

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For …

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On Twitter's experiment with community based points system to identify and label misleading posts / fake news by public figures

On Twitter’s experiment with community based points system to identify and label misleading posts / fake news by public figures

arguably this was the idea behind that popular link aggregation website called REDDIT. Every Community focused web group seems to fall into the same problems with authenticity and moderation. AOL moderators, message board mods, corruption, and more. I really think a well educated highschooler can be more critical of what they see online but the …

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Google to experiment with more desktop search changes after favicon/black ad label rollout

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well …

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10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content

The fear of failure is something that affects everyone at some point in their lives. While sometimes it’s healthy and helps people to do their best, at other times it’s a crippling problem that prevents them from trying new things. I hate failing at anything, and there are many things I’ve never tried because I …

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Jigsaw Bought a Russian Twitter Troll Campaign as an Experiment

For more than two years, the notion of social media disinformation campaigns has conjured up images of Russia’s Internet Research Agency, an entire company housed on multiple floors of a corporate building in St. Petersburg, concocting propaganda at the Kremlin’s bidding. But a targeted troll campaign today can come much cheaper—as little as $250, says …

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Optimizely lets marketers create ideas and access experiment data through new Slack integration

From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through collaboration tool Slack. The announcement this week means that those marketers who subscribe to both Slack and Optimizely won’t need to log directly into Optimizely to check ongoing web, iOS, Android and Over-the-Top TV …

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Thinking About Using AI to Recruit New Staff? Amazon’s Failed Experiment Might Have You Thinking Twice

Companies that are planning to use artificial intelligence for recruitment should think twice before doing that. A new report revealed that Amazon’s AI machine learned gender bias and weeded out women as potential job candidates. The machine even downgraded applicants based on the school they attended. A growing number of employers are using AI to …

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