From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through collaboration tool Slack. The announcement this week means that those marketers who subscribe to both Slack and Optimizely won’t need to log directly into Optimizely to check ongoing web, iOS, Android and Over-the-Top TV […]
Companies that are planning to use artificial intelligence for recruitment should think twice before doing that. A new report revealed that Amazon’s AI machine learned gender bias and weeded out women as potential job candidates. The machine even downgraded applicants based on the school they attended. A growing number of employers are using AI to
You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort trying to improve their organic
How to Use A/B Testing to Experiment with These 13 Elements of Your Website Read More »
Companies that are planning to use artificial intelligence for recruitment should think twice before doing that. A new report revealed that Amazon’s AI machine learned gender bias and weeded out women as potential job candidates. The machine even downgraded applicants based on the school they attended. A growing number of employers are using AI to
Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope. According to TechCrunch, Google conceptualized and ran 33 ads on YouTube. The
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers Read More »
What ‘s the one thing that will keep people from reading your blog post? Boring content? Lack of clarity? Is it a bad website design? Alright, times up. Do you the know the answer? If you guessed none of the above, then you’d be right. Yea, the problems above can deter readers. But they will
Write Better Headlines with This 6-Step Feedly Headline Experiment Read More »
We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of consumers get frustrated on sites where the content has nothing to do with their interests, and 86% of customers say personalization impacts their purchase decisions. The good
Geo-target Your Website Content Today (see how to experiment quickly) Read More »
It seemed like just yesterday (kind of—it was last week) when 10-link search results pages for calculation and unit conversion queries were to be a thing of the past. In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search
The Rise & Fall of Google’s “Zero Search Results” Experiment Read More »
JeongGuHyeok / Pixabay Healthy marketing means thinking both of the bread and of the butter activities, as well as preparing for the next wave of awareness and engagement. This post explores a few of those newer tactics and channels worth paying attention. We’d all like to be the first one to discover those high ROI
