Experiments

7 Experiments to Significantly Increase Your CTAs’ Conversion Rates

While we often put in a lot of effort into perfecting various aspects of our marketing copy, we sometimes don’t give the CTA as much attention as it deserves. Yet, research shows that the CTA is just as important as other parts of our marketing copy; in fact, more than 90 percent of people who …

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Implementing agile marketing experiments lead to leadership buy-in

Too often companies approach agile marketing as a new process for the team, but in reality, there are often substantial organizational changes that need to be made. The companies that do well implementing agile marketing have both elements in play: real agile experimentation on the ground with teams and leadership buy-in. Learning from the ground …

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mobile-first index google 2016

Mobile-First Index: Google Announces First Experiments

Experiments with Google’s mobile-first index are underway On Friday, November 4, 2016 Google announced that they launched an experiment on their mobile-first index. This announcement came as a surprise to many industry professionals. Google indicated a few weeks ago that they were working on a mobile-first index, but it seemed as if there were still …

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Q1 Is testing a MUST on social media? Why?

How to Run Social Media Experiments

There is no absolute how-to guide for social media marketing because every business is different, every audience is diverse, each audience’s experience is different, and platform algorithms often make organic reach difficult.  Every marketing plan has different goals — conversions, engagement, brand awareness, etc. — and every goal needs a different strategy aimed at a particular audience. …

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NASA picks 25 experiments to fly with Blue Origin and other companies – GeekWire

Three of the vehicles to be used for testing space technologies are Virgin Galactic’s SpaceShipTwo rocket plane, Blue Origin’s New Shepard spaceship and Masten Space Systems’ lander vehicle. (Virgin Galactic / Blue Origin / Masten via NASA) NASA’s Flight Opportunities program has selected 25 promising space technologies for testing aboard aircraft, high-altitude balloons and suborbital …

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Battery saving experiments for Wear OS

Wear OS has been highly ignored by Google and manufacturers alike. No feature additions, no better watches (Hopefully Google does release one)My biggest concern along with lot of others who enjoy using Android Wears has been the battery life. I conducted a set of experiments on my Huawei Watch 2 in an attempt to get …

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Microsoft Advertising rolling out experiments A/B testing tool globally

You will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers. You can set the flight dates and percentage of traffic you want to test with the new Experiments feature in Microsoft Advertising. What …

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Google Search experiments with showing less relevant search results when requested

Google has confirmed they are running a “narrow experiment” where they will ask the searcher if they want to show search results that may not be as relevant as they may expect. Google will show a notice in the search results that reads, “Hmm… the results for your search don’t seem very relevant.” You can …

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