Excelling in one area of search engine optimization can lead to weaknesses in others. I’ve seen it many times. If your organic search channel isn’t growing despite the effort you’re pouring into it, step back and assess whether you are blind to the real issue. Here are three examples. …step back and assess whether you …
SEO: Expertise in 1 Area Can Lead to Weakness in Others Read More »
Why is social media expertise becoming so key within businesses? We all know what a huge impact social media has had since it came to prominence some years ago. The big platforms such as Twitter, Facebook and Instagram have grown at a colossal rate and have billions of users between them all now. It is …
Why is social media expertise becoming so key within businesses? Read More »
This article is for ambitious marketers. If you believe publishing the occasional blog post is all it takes to establish and build authority with content, you can skip this one. Don’t get me wrong; I’m bullish on blogging. If you recognize content marketing as a path to positioning yourself or brand as a subject-matter expert, …
Ways to Build Authority and Expertise With Content Read More »
THC Internet Marketing, a boutique dispensary marketing agency, is pleased to announce that they are taking steps to share their industry knowledge and expertise regarding Google My Business (GMB) Optimization with cannabis dispensaries. These steps come in the form of an ongoing series of comprehensive posts and articles on the topic, which the company aims …
It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to SEO to full creative offerings, every day brings fresh news of another multinational deciding it’s better (read: cheaper) to do it all themselves. Brand experience is no different: as brands embrace …
Narrow is the new normal: Why expertise will help agencies survive the in-house exodus Read More »
Will you take the 3 minute State of PPC Survey and help us inform the industry for the next 12 months? As a reader on PPC Hero, we want to hear what you have to say about the State of PPC industry. We know you’re running ad campaigns and already thinking about your 2020 marketing …
We Want Your Expertise – Take the State of PPC Survey Read More »
