Though it might seem counterintuitive to some, email sunsetting is the process of removing addresses without engagement for a specified length of time. Removing email addresses can be a hard pill to swallow for supervisors who may believe you need every address possible to increase ROI, but it’s essential. There are a few key things […]
How to Explain Email Sunsetting to Your Boss – Validity Read More »
Asian-Americans have long been “triangulated” in race conversations in America, according to Claire Kim, a political scientist at the University of California, Irvine—that is, they are seen as standing outside a conversation perceived to be taking place between Black and white people. How to be an ally The premise of the group is disarmingly simple:
Asian-Americans are using Slack groups to explain racism to their parents Read More »
Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly named Medic update. Bill said that the scope is wider than just medical sites. The patent may show why some sites can’t rank. Caveat About Patents It’s important to note that Google does not often confirm whether an algorithm
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me.
Google Releases New “Explain” Feature: MoreVisibility Caitlin Gioia – January 3, 2020 What is changing: Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Significant changes will be emphasized in blue, as shown in the example below. What
Google Releases New “Explain” Feature: MoreVisibility Read More »
Dallas, Texas, United States, 01/05/2020 / Story.KISSPR.com / Dallas, TX — Among an ever-increasing amount of marketing strategies out there for new businesses, one of the most popular is content marketing. Even though it’s rapidly becoming essential, many businesses miss the point of content marketing entirely: it should actually drive sales, not just fill up
I have a small assignment to do which includes: Cost Model (startup costs, fixed costs, variable costs, and assets costs). Revenue Model (Revenue channels, revenue stream, and expected sales). Break-even Analysis (must break-even within a good way the first (2) years). Financial projections for the next (3) years, including Cash Flows & P/L. Now I
Can someone explain this startup balance-sheet? : marketing Read More »
Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce. Banner ads, for example, weren’t around until recently. But
You’ve been interested in computers for as long as you can remember. So when you embarked on the hunt for a new career, it’s no surprise that computer science jumped out as a possibility. Working with technology all day sounds like a dream job, but you need all the details before you commit to a
What Is Computer Science? Experts Explain Their Field Read More »
I first heard the term “Finsta” from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it “Finsta-worthy”.
What’s a Finsta? We Explain This Confusing Instagram Trend Read More »
