Explained

Google’s New Zero Trust Security Approach Explained

If you are a network person you have probably heard of BeyondCorp, but maybe you have had difficulty explaining it to others in your organization. Fortunately, Google’s Max Saltonstall does it for you in his latest video. Saltonstall says that Google has shifted to a security model without an inside or an outside, where each …

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Three-Phase Electric Power Explained > ENGINEERING.com

Electrical engineering has a reputation for being mysterious, which is why the term “magic smoke” became a running inside joke among electrical engineers and technicians. However, a working knowledge of electrical engineering principles can be incredibly useful even if you’re not an electrical engineer—especially if you have to work with one! With that in mind, …

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Google Knowledge Panel Hijack Explained

ZDNet reported that a security researcher discovered that Google’s Knowledge Panels can be manipulated. The security researcher notified Google a year ago but Google declined to patch the alleged exploit.  A possible reason may be because it’s not really a hijacking exploit. Yet, there may be reasons why Google should consider resolving this issue. This …

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Opportunities for AI in Content Marketing Easily Explained

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. Chris, …

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The complex digital advertising ecosystem explained

Everything you need to know to maximize the revenue of your digital inventory It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typical publisher/advertiser bond we’ve all …

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