extends

Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Channel: Video, Display Advertising, Google, Google: AdWords, Google: YouTube, SEO BLOG, video / Good To SEO

Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — at SMX West in San Jose, California, Tuesday morning. Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action. […]

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Chrome ad blocking, Google extends olive branch to publishers & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Google extends olive branch to publishers, lays out new focus on subscriptions

A-Post to Search Engine Land, accelerated mobile pages, Channel: Display Advertising, Display Advertising, Google, Google: Critics, Google: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG, video / Good To SEO

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his opening remarks, Schindler said Google

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