EyeTracking

Tobii adds eye-tracking for 360-degree videos

Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based compaby has unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos. While VR environments are generated on-the-fly as 3D worlds, with each user having a different experience tailored to her responses, a 360-degree video is …

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Tobii Pro releases analytics for its eye-tracking + VR

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores. But, Director of Research Tim Holmes told me, setting up the heat maps or tracking …

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Email-Signature Banner Effectiveness: Eye-Tracking Study

What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? Sigstr examined the performance of 1,000 email-signature banner campaigns and conducted more than 50 eye-tracking tests. Email signature banners are visual elements that are used by brands in …

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