Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have […]
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Social media networks started with the simple goal – connect people with their friends, colleagues, and family. But, this has changed a lot in the last few years. Businesses have become key players in the modern social media experience. This is especially true for Facebook. With billions of active monthly users, no business can afford
Facebook Page vs. Website: How to best allocate your time Read More »
Facebook lead ads are one of the most powerful lead generation techniques out there. Not only do they help you learn more about your audience, but they also help you to connect with them, and even make sales.
How to Optimize Facebook Lead Ads for Success: Guide for 2021 Read More »
This is interesting – Facebook has added a new option within groups which enables group admins to slow down comments on a specific group post, which could help to ease tension and angst amid increasingly heated debates. As you can see in these screenshots, posted by social media expert Matt Navarra, the new ‘Slow Down
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Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses
How to Create Highly Clickable Facebook Messenger Ads (Plus Examples) Read More »
It’s very important that you pretend I am Kate McKinnon for one quick moment as I inform you: Live, from Facebook… it’s a streaming video! Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular. Daily watch time for Facebook Live
How to Create Facebook Live Videos that People Actually Want to Watch Read More »
With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out
Facebook Shares New Insights into Gaming Trends and Marketing Opportunities Read More »
Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.
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How you go about advertising your company online matters greatly for your email marketing strategy. The whole point of digital advertising is to generate traffic back to your site, where you can convert that site traffic from plain ol’ visitors to leads. But to achieve this, you need to maximize your ad potential on the
With more and more people turning to social platforms to stay connected amid the COVID-19 lockdowns, it likely comes as little surprise to see that Facebook reached record highs for both audio and video calls on both WhatsApp and Messenger this past New Year’s Eve. But the numbers do highlight an important trend – as
