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Facebook’s Data Breach - What Is It & Where Does That Leave Advertisers?

Facebook’s Data Breach – What Is It & Where Does That Leave Advertisers?

SEO BLOG /

Serina Fignole – May 29, 2018 By now you’ve most likely heard of the Cambridge Analytica data breach from Facebook. For those who haven’t, it was determined that since 2014 the political consulting firm collected personally identifiable information from about 87 million Facebook users, gained through Facebook’s “This Is Your Digital Life” app. The data was […]

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Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

SEO BLOG /

After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a few features available within Facebook Ads Manager:

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Facebook’s Relevance Score Metric is Being Replaced and Improved Upon

SEO BLOG /

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz – March 28, 2019 Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions. Quality

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Social Shorts: Twitter bans political ads, Facebook’s Preventive Health tool, new CMO at Tommy Hilfiger

SEO BLOG /

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received

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Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company

SEO BLOG /

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook makes space for news. Facebook has confirmed to Marketing Land it will not be

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Facebook’s Zuckerberg, Accused of Lying, Withstands a Washington ‘Beating’

Computers and the Internet, Facebook Inc, House of Representatives, Libra (Currency), Mark E, Regulation and Deregulation of Industry, Social Media, Technology NEWS, Virtual Currency, Zuckerberg /

WASHINGTON — Mark Zuckerberg, the Facebook chief executive, traveled to Washington to defend a cryptocurrency project that has become the latest target of lawmakers frustrated with the social media giant. He ended up answering a smorgasbord of questions on other issues on Wednesday, as members of the House Financial Services Committee took him to task

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Facebook CEO Mark Zuckerberg testifies before the House Financial Services Committee.

Mark Zuckerberg’s Answer To An Anti-Vaxxer Question Highlights Facebook’s Problematic Response To Misinformation

SEO BLOG /

Facebook CEO Mark Zuckerberg testifies before the House Financial Services Committee in a hearing … [+] focused on Facebook’s digital currency project, called Libra. Getty Images Facebook CEO Mark Zuckerberg returned to Capitol Hill on Wednesday for the first time since April 2018, answering a litany of questions about Facebook’s digital currency project and how

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Facebook’s Zuckerberg grilled over Libra currency plan

Technology NEWS /

Image copyright AFP Facebook CEO Mark Zuckerberg has tried to reassure sceptical US lawmakers over the safety of the social network’s proposed digital currency Libra. At a fractious hearing in Washington, members of Congress attacked plans for the payment system, warning it could be abused by criminals and terrorists. Mr Zuckerberg was also challenged over

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What Facebook’s Changes to Organic Page Impressions and Gray Verified Badges Means For Your Business

SEO BLOG /

October 22nd, 2019 Marketing Erica Perry When they were first unveiled in 2007, Pages were described by Facebook Founder Mark Zuckerberg as “a completely new way of advertising online.” Though they’ve continued to evolve with the platform, at their core Pages have always represented a unique ability for brands to talk directly with their customers

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Facebook’s Plan for 2020 Is Too Little Too Late, Critics Say

Business, Business / Social Media, Technology NEWS /

Mark Zuckerberg didn’t mince words on a call with reporters Monday: “The bottom line here is that elections have changed significantly since 2016, and Facebook has changed too.” It’s true, the days of Zuckerberg arguing that filter bubbles are worse in the real world than on Facebook, and dismissing the notion that social media could

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