Faceted

Faceted navigation in ecommerce: How it helps customers and SEO

The ecommerce market is highly competitive, with thousands of small players striving to keep up with the giants like Amazon and eBay. Still, for both leaders and followers, the web store UX stays the factor that defines who wins customers’ hearts (and purses) and who is to leave the stage. UX stays a top priority …

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Faceted Search and Navigation Is Critical for Conversions

Inadequate search tools frustrate online shoppers. While some visitors enjoy “window shopping,” most want to get in and get out — even if they aren’t exactly sure what they want. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For …

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