The ecommerce market is highly competitive, with thousands of small players striving to keep up with the giants like Amazon and eBay. Still, for both leaders and followers, the web store UX stays the factor that defines who wins customers’ hearts (and purses) and who is to leave the stage. UX stays a top priority […]
Faceted navigation in ecommerce: How it helps customers and SEO Read More »
Inadequate search tools frustrate online shoppers. While some visitors enjoy “window shopping,” most want to get in and get out — even if they aren’t exactly sure what they want. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For
Faceted Search and Navigation Is Critical for Conversions Read More »
Posted by sergeystefoglo The topic of faceted navigation is bound to come up at some point in your SEO career. It’s a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The 2018 Search Engine Land Awards ShortlistMay 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s shortlist of finalists. Over
SearchCap: Lighthouse 3.0, faceted navigation & awards Read More »
On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset of products), sort orders (show products in different orders) and pagination (break long lists of products into multiple pages). From a search engine optimization (SEO)
How much is too much? Faceted navigation and SEO Read More »
Website navigation extends well beyond merely bringing together the important category links of your website and arranging them in parent categories on a top menu bar or a sidebar. Before anything, let’s have a quick look at the crucial role that good website navigation design plays in a content and product heavy website. Good navigation
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); When it comes to large websites, such as e-commerce sites with thousands upon thousands of page, the importance of things
